Why Data Literacy Matters, or Why Ronald McDonald was Spotted Dancing at Nightclubs in the Mid-90s

In 1996, McDonald’s unveiled a new burger called the Arch Deluxe. This was “the burger for grownups.” In an effort to gain some market share back that they had lost, they did some market research and found that lots of people wanted a burger “catered to them.” So they released the Arch Deluxe, and spent […]